Marloo, an AI startup built to strip the paperwork out of financial advising, has been growing revenue between 37 and 40 percent a month since it launched, according to Fortune. The company does not give advice directly. Instead, it automates the administrative and backend work that eats into the time advisors have for actual client relationships.
The company was founded by Hardy Michel, Shakeel Lala, and Ben Robertson, who previously built Sharesies and Lightyear, two retail investment platforms that together manage more than 7 billion pounds in assets. Fifteen months after launch, Marloo counts more than 900 paying advisory firms across eight countries as customers and has expanded into the US market.
The founders' pitch rests on a simple observation: financial advisors are being asked to handle increasingly complex decisions, retirement planning, inheritance, home purchases, that call for genuinely personalized guidance rather than template portfolios. But the administrative load that comes with serving each client in depth limits how many clients an advisor can actually take on. Marloo's platform is built to close that gap by letting advisors model a client's individual circumstances quickly, without rebuilding a portfolio analysis from scratch every time.
The company has raised $13 million across two funding rounds spaced just six months apart, a $3 million pre-seed round followed by a $10 million seed round. As one of the founders put it, AI can help advisors model these individual circumstances without spending hours on manual work, but the final judgment calls are still meant to rest with the human advisor rather than the software.